MOBILE MARKETING TRAINING INSTITUTES IN ERNAKULAM

 MOBILE MARKETING TRAINING INSTITUTE ERNAKULAM

MOBILE MARKETING 

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.

10 Types Of Mobile Marketing Strategies

• App-based marketing. Use a marketing funnel to persuade potential customers to acquire your app, then activate it and retain it. A good onboarding flow will encourage users to discover the functionality of their app promptly.
• Social media marketing. Drive traffic with organic and paid ads that appear on mobile social feeds. Facebook, Twitter and Instagram often boast the largest user bases.
• Location-based marketing. Mobile marketers can create ads that appear on mobile devices based on a user’s location. For example, some advertisers may only want mobile ads to appear when users are within a one-mile radius of their business.
• Mobile search ads. Search engines often offer specific ad types built for mobile. These can create unique benefits to offer an improved user experience, such as click-to-call functions or instant directions.
• SMS. Text a user’s phone number with specific offers or notifications of upcoming deals.
• QR codes. A cost-effective way to leverage mobile marketing to drive customer engagement and retention. With QR codes you can view a website or landing page, a social media profile, dial a phone number, send an email or view a special offer.
• In-game. Game players will see ads as pop-ups or full screens.
• Voice marketing. Automated phone calls to customer mobiles.
• Mobile wallets. Offers can be sent to apps such as Apple’s Wallet, meaning customers don’t have to worry about printing them off, and making it more likely they will be used.
• Augmented reality. Lots of potential, although still underused by many firms. Gucci, for example, allows you to use its app to overlay a pair of new shoes on to your own feet.

Advantages of Mobile Marketing

• Mobile time is constantly rising, and there are an increasing number of channels or platforms to choose from with high engagement levels.
• Social media is optimized for mobile phones. Social networks effectively work as media ad platforms.
• Audiences can be reached anytime, anywhere across the globe.
• Information on a mobile feels more personal, and creates connections with customers more easily.
• Mobile marketing techniques allow you to target particular segments of the marketplace and personalize your content
• Deliver relevant and timely content or advertisements by using location data for potential customers.
• Relatively inexpensive—especially compared with traditional marketing
• All your content has the inherent potential of going viral — at no extra cost to you.